“If your brain is like a personal computer, then culture is like the internet.”
Imitative & Social learning
Language is a good example.
Chimp can only do simple request, not complicated as human beings.
2 aspects of social learning: 1. SCK 2. TOM
Our tools are more advanced, but others’ aren’t, because they don’t accumulate.
Other animals can be social ones, but only human beings are cultural one.
Apes can copy but human beings are expected to be taught, teaching is so ingrained for
Because we don’t know those finding are universal or unique.
Every unique social environments are within cultural environment.
Think about it: Who would you be if you were born and raised in a different culture?
Marriage is universal, but forms are different.
Wilhem Wundt: I can’t understand mind unless we understand culture. Higher-order
psychological process need to be studied by considering the culture
These two things are intertwined.
Individualism focus more on individual achievement and personal freedom
Collectivism focus more on relation, group, family.
Sensitive periods: before 15, more able to get used to CA customs.
When get to adults, US ones make much more dispositional association, but Indian ones
make more situational association.
Taxonomic: focus on attribute. Dog & Cat
Thematic: focus on relations. Dog & Bone
Analytic: independent from context and in terms of individual characteristics
Holistic: take context into consideration
? N&M: holistic find GROUP 1 more
Chinese spend more time on background. American focus more on the figure.
Analytic focus more on absolute length
Holistic focus more on relative length
Primary control: you want Thai food, then you go to Thai resturant.
Secondary control: not changing the environment, you just change your own PSY
Individualistic: Primary control is very much important to individualistic countries.
Secondary: Secondary control
Arranged marriage: collective societies
Love marriage: individualistic prefer this, because they want to control
Indian society has both arranged & love marriage rather than only arranged one.
Not really having more choices is good. Individualistic are very focus on choices.
Too much choices sometimes are overwhelming.
Maximizing: they want to make a best choice, get the best outcome. But