Thursday, February 7 , 2013
PSYC12 Lecture #4: Modern Prejudice
• Midterm: Friday, March 1 @ 7-9pm. 70 MC q’s.
o Ch. 1-5
o Lectures 1-5
o And two additional Readings: Bodenhausen et al, Greenwald et al
• Society tells us not to stereotype; not to think those kinds of thoughts
• And of course, if you try to suppress, it really doesn’t work
• Mental Control, or control in general even, requires:
o OP = Operating Process = takes action to meet the desired state (in this
case: to prevent stereotypes). Resource-rich, controlled.
o MP = Monitoring Process = compares current state with desired state
(scans mind for stereotypes). Resource-free, automatic.
o Under load, OP fails, MP continues and results in opposite of intended
o The feedback loop is: Goal Operate Monitor Goal...
• Suppressing may work in the short term, but not in long term (“rebound effect”
and the stereotype actually becomes hyper-accessible)
• Lexical decision task = word or nonword? Idea is you’ll be faster if you’re primed
and if we want to implicitly measure stereotypes, whether a construct (e.g.
stereotypes) are activated (doesn’t have to be just for stereotypes
• Affirmative action = effort by govn’t and organizations to equalize the playing field
to accept same numbers of people from all races for various things. Jobs, etc
• Modern racism is often disguised as opposition to affirmative action or to the loss
of traditional (i.e. white, protestant) values
• Aversive racism = ambivalence develops from 2 conflicting beliefs: Thursday, February 7 , 2013
o 1. Negative stereotypes from culture + cog
o 2. Egalitarian values, belief in meritocracy, justice
o So, you really want to be fair, good, and nonracist and believe in all that
and yet, you feel some discomfort in inter-racial interaction bc these
thoughts pop up
o Most people fall in this category. May not be consciously aware of these
o Comes out of a strong motivation to control prejudice
o If normative pressure is absent, prejudice is expressed (i.e. if y