PSY100H1 Lecture 7: Lecture 7.pdf
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PSY100H1 Full Course Notes
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Because your political opinion are strongly dependent on which party adopts language and reasoning that is consistent with your childhood-based views of the family. Politics is not so much about debated and reasoning as it is about metaphor and emotion. Next time you watch the news, step back from the details a little and watch the language being used to manipulate you. Our rational processing of information is affected by our emotions at the time. Anything that makes it more difficult for you to process information will tend to make you less persuaded by the information difficult negative emotion 2192skepticism. You can be manipulated by extremely simple things such as verbal utterances of expressions that are unnecessary, etc. Connect the dots - think about how profoundly we can be affected by our implicitly activated emotions. Once triggered, our emotions colour how we see everything else; This is well understood by marketers and other mass-manipulation experts.
