PSY100H1 Lecture : PSY100 - Social Psych
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PSY100H1 Full Course Notes
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Sheriff"s (1935) studies of autokinetic effect: optical illusion: in dark room, a single . 1 standard line and 3 comparison lines (a,b,c) c obviously answer but group told to say b is the same; see if group can influence the person"s answer. 75% of people conformed at least once; on any given t rial conformity occurred 1/3 of time. Therefore even when we know what is right, hard to go against group, and often conform just to fit in; how many people does it take to get us to conform -> 3-15 people. How difficult is it to empower someone to resist normative pressures: 1 dissenter: conformity drops to 6-10, 1 dissenter who is wrong: conformity drops to ~14% what happens when people are put into situations involving social influence; foot-in- the-door technique, pluralistic ignorance, depersonalization, labeling, power, uncertainty, authority, etc.
