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Lecture

PSY100 - Social Psych

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Department
Psychology
Course
PSY100H1
Professor
Michael Inzlicht
Semester
Fall

Description
Sheriffs (1935) studies of autokinetic effect: optical illusion: in dark room, a single - People influenced by groups Power of conformity Pressures (Asch study) - - 1 standard line and 3 comparison lines (a,b,c) C obviously answer but group told to say B is the same; see if group can influence the persons answer - 75% of people conformed at least once; on any given trial conformity occurred 13 of time Power of Groups - Therefore even when we know what is right, hard to go against group, and often conform just to fit in; how many people does it take to get us to conform -> 3-15 people Dissent: Power of One - How difficult is it to empower someone to resist normative pressures
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