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Lecture 17

Lecture 17

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Department
Psychology
Course
PSY100H1
Professor
Michael Inzlicht
Semester
Winter

Description
Psychology Lecture 17 November 17 Motivation and Persuasion - They have much in common - Influencing others vs. influencing ourselves - Most of the time we think heuristically - Langers photocopier study - Subliminal Perception: Vicary admitted he lied. - People feared that people could tap into our unconscious desires and influence behaviours - There is no evidence that subliminal messages alter your behaviour - People see what they want to see and hear what they want to hear Elaboration Likelihood Model of Persuasion - Central vs. peripheral route to persuasion - Depends on amount of motivation and opportunity and amount of attention paid to critically p
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