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Jason Plaks

Thus far: Stimulus Behavior Social cognition: Stimulus Cognitive, affective, Behavior motivational mechanisms What are the building blocks of social thought? Social cognition (borrowing heavily from cognitive psychology) has become the dominant paradigm in social psych in the past 20 years. Concept : A unit of knowledge (usually about a category). What do concepts do?:1.Reduce the amount of processing we need to do when there is too muchinformation available. 2.Add information when there is too little available. 3.Guide attention, interpretation. The procedure is actually quite simple. First, you arrange things into different groups. Of course, one pile may be sufficient depending on how much there is to do. If you have to go somewhere else due to lack of facilities, that is the next step; otherwise you are pretty well set. It is important not to overdo things. That is, it is better to do too few things at once than too many. In the short run this may not seem important, but complications can easily arise. A mistake can be expensive as well. At first, the whole procedure will seem complicated. Soon, however, it will become just another facet of life. It is difficult to foresee any end to the necessity for this task in the immediate future, but then one can never tell. After the procedure is completed, one arranges the materials into different groups again. Then they can be put into their appropriate
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