PSY220H1 Lecture Notes - Implicit-Association Test, Sigmund Freud, Cognitive Load

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13 Mar 2014
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Gilbert model - given the amount of cognitive resources, people may or may not correct the spontaneous. Coordinating a mouse and the cursor on a computer sreen. Sigmund freud studied the unconscious - slips of the tongue, dreams. Unconscious processes are measureable - still considered valid. Ca be analyzed in a more behavioural way - using reaction times. A longer reaction time to respond indicates that a task is more difficult - requires more thought. Does tap into something profound in implicit processes. Highlights the importance of these processes - not all of our behaviour can be attributed to these subtle implicit biases. Distribution of scores - use to predict behaviour. Both theories are intuitives - raising the accesibility of one or the other. Inevitability - implicit biases are not inevitable and are at least partially modifiable. High and low prejudice participants were equally knowledgeable of the stereotypes. Words associated stereotypically with african americans - nothing to do with aggression.

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