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Lecture 6

Lecture 6(2). PSY320H1FOctober16th2012.docx

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Ashley Waggoner Denton

PSY320H1F: October 16 , 2012 Jack & Cameron: Study 1: Prediction: strategies relevant to the goal of undermining information influence would be most prevalent 1. Individuals listed those beliefs and opinions that they felt most strongly about and marked with asterisk the one belief they thought they would be least likely to change 2. Wrote an essay answering:  Ambiguous condition: when someone or something challenges your opinion, how to do you respond?  Newscast condition: when you are watching a newscast on television and someone or something challenges your opinion, how to do you respond? Results: - Attitude bolstering: consistent with prediction - Counter arguing was NOT common due to stringent categorization & lack of persuasive arguments actually presented - Most prevalent type of affect expressed as irritation - Newscast condition: generated significantly fewer thoughts overall & fewer relevant thoughts  Less resistant to persuasion in an impersonal context? - No difference in the strategies used between the two conditions - Participants who wrote about nonreligious issues generated more attitude bolstering responses and more counter arguments Study 2: Prediction: attitude importance would be associated with a greater likelihood of using each strategy - Personally important attitudes are highly resistant to change and that high-importance individuals generate more negative thoughts and experience more negative affect in response to a counterattitudinal message compared to low-importance individuals College sample + smaller non-college sample from a church 1. Reported demographic information 2. Asked to report their opinion about abortion (higher number = more favourable) 3. Rated the extent to which the attitude was personally important and self-defining 4. Indicated the likelihood that they would use each of the listed strategies to respond to challenges to their attitudes Results: - Strategies combating informational influence were reported as most likely to be used  attitude bolstering - Assertion of confidence also predicted to be very likely - Counterarguing - Social validation - Non-college sample reported a greater likelihood of using source derogation than college sample - College sample reported a greater likelihood of using social validation and assertion of PSY320H1F: October 16 , 2012 confidence than non-college sample - Personal importance predicted greater use of attitude bolstering, counterarguing, negative affect, assertions of confidence, and social validation  the more personally important one’s attitude toward abortion, the greater the perceived likelihood of engaging in these five responses  Did not predict source derogation and selective exposure Study 3: Prediction: perceived knowledge should predict the likelihood of using some strategies but not others - Should predict counterarguing because individuals with more knowledge of a given issue should be more able and willing to engage in counterarguing - Should predict the use of assertions of confidence because in
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