PSY320H1 Lecture Notes - Lecture 6: Normative Social Influence, Social Proof

• School: UTSG
• Department: Psychology
• Course: PSY320H1
• Professor: Ashley Waggoner Denton

Document Summary

Counter arguing was not common due to stringent categorization & lack of persuasive arguments actually presented. Most prevalent type of affect expressed as irritation. Newscast condition: generated significantly fewer thoughts overall & fewer relevant thoughts. No difference in the strategies used between the two conditions. Participants who wrote about nonreligious issues generated more attitude bolstering responses and more counter arguments. Prediction: attitude importance would be associated with a greater likelihood of using each strategy. Personally important attitudes are highly resistant to change and that high-importance individuals generate more negative thoughts and experience more negative affect in response to a counterattitudinal message compared to low-importance individuals. Strategies combating informational influence were reported as most likely to be used attitude bolstering. Assertion of confidence also predicted to be very likely. Non-college sample reported a greater likelihood of using source derogation than college sample. College sample reported a greater likelihood of using social validation and assertion of.