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Lecture 6

Lecture 6(3). PSY320H1FOctober16th2012.docx

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Ashley Waggoner Denton

PSY320H1F: October 16 , 2012 Tormala et al. - When people resist persuasion, they sometimes become less certain of their initial attitudes Study 1: Prediction: all participants would resist persuasion but hold their post-resistance attitude with varying levels of certainty depending on condition 1. Led to believe that their university had recently begun to consider the implementations of senior comprehension exams as a graduation requirement  Intended to be counterattitudinal 2. Read persuasive messages in favour of the implementation of exams 3. Randomly assigned to one of three counterargument conditions: a) 10 seconds condition b) 60 seconds condition c) Control condition: did not receive persuasive message and not asked to counterargue  Led to believe that most students can finish in the time provided  minimize external attribution for not completing the task 4. Reported their attitudes toward the comprehensive exam policy 5. Completed the attitude certainty measure 6. Behavioural intentions were assessed 7. Asked them how deeply they thought about the proposal, how much effort they put into it, and how personally involved they were Results: - No differences in attitudes across conditions - 10 s condition less certain than 60 s condition - No difference in letter-writing intentions - Attitude-behavioural intentions: attitude significantly predicted letter-writing intentions in 60 s and controls, but not 10 s  People become less certain of their attitudes after resisting persuasion if they are unable to fully articulate their counterarguments Study 2: Prediction: when participants resisted using what they were led to believe were weak counterarguments, they would show evidence of decreased attitude certainty - Same as study 1 but no constraint on coming up with counterarguments - Participants were given false feedback regarding the quality of their counterarguments - Reported attitude after learning about the comprehension exam policy (before presentation of persuasive messages) Results: - Participants in both condition generated the same amount of counterarguments -
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