PSY Lecture 9:
Fiske Prejudice Model:
4 types of types based on competence and warmth.
1. Incompetent but warmth
Low status, not competitive
Results in paternalistic prejudice
A condescending treatment. Talking down to, not taking them seriously but NO hostility.
Warm feelings but do not respect them as much.
E.g. elderly, disabled and housewives.
2. Incompetent and not warm
Low in status, competitive
Results in contemptuous prejudice
Welfare, poor people
3. Competent but not warm
High status, competitive
Results in Envious prejudice
Jews, Asians, Feminists, Wealthy people.
4. Competent and warm
High in warmth, no competition
In-groups and close allies. Admiration
Stereotypes of Working Moms
Fiske et al 2004
How are working moms viewed compared to working ads and working women without
Ps rated fictional targets: Competence, warmth, likelihood of professional rewards
Target: either male/female with a child or not
Working moms would be viewed as housewives are viewed: warm but incompetent
Working moms warmer but less competent than working women without kids Fewer professional rewards for working moms
Working moms are rated as the warmest and incompetent
Working moms are rated as warmer than lower in competence than working women
Working moms were the least likely to receive rewards.
Working dads are rated the same competence and warmer and more likely to
receive awards than working man without children.
Working Dads: admiration
Working Moms: paternalistic prejudice.
Women accounted for only 14.4% of executive positions
Women continue to earn less than men. The ratio is 81:100.
Endorse in traditional gender roles and gender stereotypes
Believe in different treatment of men and women
Less blatant, denial of discrimination against women
Non-support of programs and legislation to help women
Benevolent vs. Hostile
Benevolent: positive but stereotyped views, paternalistic prejudice.
Hostile: negative attitudes. Belief in inferiority and incompetence
Canada rankings out of 135 countries:
Overall for women: 18
Health and survival: 49
Iceland has the least gender gap difference, Scandinavian countries.
Other Signs of Sexism: Sports
University Sports in Canada
Men make up only 44% student body by have 56% of the varsity sport opportunities Women make up 56% of students and enjoy only 444 of sports on varsity teas
After a long battle to get into the Olympics, female boxers may be required to wear skirts
in the ring for the 2012 London games
AIBA suggested skirts as a way to help women stand out from men
FIFA president suggesting women soccer players should wear tighter shorts to increase the
Lazy, lack of self-control, unattractive, slow
Stigma is experienced differently
Seen as controllable, you choose to be overweight.
Held accountable for negative outcomes, it is their own fault.
More openly derogated than some other prejudice. Evident even in explicit measures.
Prejudiced against own group, feel the same towards other overweight people too. In-
group negativism. Blaming themselves and others for this negative stigma.
Well-being of the Overweight:
Quinn and Crocker (1999) Experiment 1
Role of Protestant Ethnic (PE): IF you are not perceived as hardworking, you do not
deserve any awards. If you did not get any awards, it is because you are not working hard
Experiment 1: Correlational study
Independent variables: Protestant Ethnic, weight status (normal, somewhat over-weight,
Dependent variable: well-being
For women of normal weight, then the higher they believe in the PE the higher their
For somewhat overweight women there is no correlation
For very overweight women, the more they believe that they need to work hard to
get awards (PE), the worse they feel. They feel that they are not working hard
enough to maintain a more desirable weight.
Primed PE or inclusion
Mood effects of media messages Read paragraph that primed PE or inclusion (everyone is equal)
Read another article that discussed negative social effects of being overweight
Prime condition, weight status (normal, overweight)
Well-being (post-pre), appearance SE (post-only)
General self-esteem: PE prime – Overweight have less psychological well-being. Inclusion –
Overweight have better psychological well-being even after the article of the negative
associations with overweight. The women might feel better that they are included.
Appearance self-esteem: inclusion – decrease gap between appearance self-esteem
between normal and overweight women. PE – overweight women feels worse than normal
IF you believe in PE and think that it is controllable, then the women would feel worse
about their weight.
Obesity in Canada: Increasing amount of overweight people recently. Could it be that if there
are enough overweight people, could they be accepted too?
Forms of discrimination
Legal rights, hate crimes
Sex differences: women tend to have more positive attitudes towards gay than men.
There are more acceptances towards gay women than gay men. Pornographic lesbian
material appeals more to straight men.
Characteristics of high prejudiced: more traditional people, people who believe that
homosexism is a choice instead of biology, people who have more racial prejudice. Less
contact with the gay community and less gay friends. Conservatives.
2008 US election for gay marriage bans: Increase in gay-marriage bans.
30 states is US passed bans on same-sex marriage
Arkansas banned unmarri