PSY322H1 Lecture Notes - Wield, Inclusive Fitness, Gender Role

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Sexism: negative attitudes and behavior toward someone on the basis of their gender, often refer the term sexism to prejudice against women. In subtle and overt forms, sexism influences our attitudes toward women, women"s view of themselves, women"s career choices, and countless other aspects of women"s lives: stereotypes of women can also sabotage their performance on stereotype-related tasks. Effects of stereotyping, prejudice and discrimination can impair performance, limit opportunities, and affect one"s self-concept. However, once the perceiver knows more specific information about the target, the influence of the gender category will diminish in the perceiver"s evaluation of the target. Reason for this is because people prefer to use specific case information in their assessment of a target, rather than simple gender category information. Bipolar assumption: states that a person has characteristics that are associated with either males or females but not both, tended to guide the way researchers devised measures of gender stereotypes.

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