PSY322H1 Lecture Notes - Lecture 2: Illusory Correlation, Social Learning Theory, Content Analysis
Document Summary
Chapter two: how psychologists study prejudice and discrimination. The research process: research goals develop knowledge about factors that cause people to think and behave differently determine factors that constrain or limit behaviour. Is, by its nature, cyclical or helical- there is a cycle research follows. Theories organize knowledge by proposing links among variables is a measured characteristic on what people can differ- age gender, Are abstract concepts, explanatory variable that is not directly observable. Restate hypotheses in terms of operational definitions. Data collection: common research methods in this area, correlational, experimental, ethnographic, content analysis. We either accept or reject the null hypothesis: variable: intelligence, prejudice, postulates. More specific, testable predictions based on a theory: quantitative data: using numbers in stats, the results you go due to chance or something happening, qualitative data: more descriptive, patterns of responses or behaviours that support the hypothesis.
