PSY323H1 Lecture : Lecture 4

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18 Feb 2011
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Lecture 4: content and origins of gender stereotypes. Categorization processes: although people know the same stereotypes, we can differ in how much we endorse them; but in general, people often think that they must be correct. Stereotypes begin because we categorize people (from very early age becomes automatic) This categorization" allows people to understand the world quickly and easily and ultimately predict what others are going to do. Traditional role for women = mother: hoffman and hurst (1990) Social role theory and evolutionary view argue: similar cross-cultural stereotypes. Cross-cultural consistency in gender stereotypes: cultural view argues: much more cross-cultural variations. Evaluative aspects of gender stereotypes: on average, traits associated with women are more positive than the traits associated with men, both groups have desirable traits on the dimensions of. Point: social role theory is confirmed and perhaps evolutionary theory as well (cultural consistency = some basis on biological differences) In reality, there"s a lot of variation within groups.

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