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Lecture

RSM - L12-13 [Jan 12 & 19]

4 pages89 viewsWinter 2011

Department
Rotman Commerce
Course Code
RSM100Y1
Professor
Michael Szlachta

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RSM – Jan. 12
Midterm 2
oFebruary 16, 2011 at 8:00 PM
oNo overlap from Midterm 1 (new content or extension of concepts)
o60 multiple choice questions
Tutorials (3) for exam review during weeks of February 7, March 28, April 4
Competitive Advantage
Differentiating characteristic
Provides economic benefit
Not easily duplicated
Traditional Sources of Competitive Advantage
Product or process technology
Protected markets (regulation)
Financial resources
Economies of scale
Management of work force
A Congruence Model
A general model of a business; a framework for thinking about the business as a
total system.
The business is a dynamic and open social system.
For any business to be effective, its subparts must be consistently structured and
managed.
FIT CONGRUENCE
Inputs
Environment:
oSocio-cultural
Resources:
oFinancial
oNatural
oHuman
oTechnology
History:
Strategy
How the organization will configure its resources against demands, constraints,
opportunities presented by the environment within the context of history.
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