RSM250H1 Lecture 2: RSM250H1F Lecture 2 Notes
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Be aware of the cost and benefits of alternative methods in order to select the best research program. It also determined that nutrition was the prime reason people choose to purchase the brand life. 8 major research methods used by life: primary vs. Secondary data: experimental vs. non-experimental, qualitative vs. quantitative, decision supported, identity marking problems, diagnose the marketing problem, evaluate alternative marketing strategies, monitor performance. U. s. a census helps with demographics and statistics of the citizens. External data can help firms: it is relevant to the market decision, good marketing info may help resolve issues w/ the data collected. However, you must check the accuracy and relevance. Used to test changes in every element of the marketing mix. Researcher manipulates the environment in order to measure the impact. Talk freely and in detail about the product. You need methods for developing questionnaires in surveys. Give questions that directly give a response to make sure all the sample is capable of.
