RSM100H1 Lecture Notes - Lecture 12: Tim Hortons, Starbucks, Airbnb
21 Jan 2019
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Eaton tried to rebrand themselves (from the bay to higher end) Failed, sears bought and tried to reoperate but failed. Unable to adjust to sudden increase in terms of supply. Must consider manufacturing of bottles, delivery trucks, unable to meet sudden increase of demand started making their own bottles. Issues with charging of iphone xs: affects brand loyalty, basic function mistake will affect loyalty, perception that they are not really placing much effort into creating it. Software issue yes; must redesign product and chip to fix issue: affects decision to purchase bc high pricing yet disappointing function; lose people on the fence. Coca-cola manufactured nestea"s bottle and stepped into the tea market. Champaign: how does low canadian dollar affect international trade. Implemented euro one monetary policy, each have different fiscal policy: monetary controls money supply, fiscal how much collects (tax collections) and spends, allows countries to borrow money at lower rates.
