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Lecture 10

RSM220_Summer2010_lec10


Department
Rotman Commerce
Course Code
RSM220H1
Professor
Christian Campbell
Lecture
10

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>ĞĐƚƵƌĞϭϬʹ:ƵŶĞϭϰ͕ϮϬϭϬ
WWĂŶĚĞƉƌĞĐŝĂƚŝŽŶ
ZĞǀŝĞǁ͗
Ͳ <ĞLJŝƐƐƵĞ͗ĞdžƉĞŶƐĞǀƐ͘ĐĂƉŝƚĂůŝnjĞ;ƌ͘džƉĞŶƐĞ;/^ͿǀƐ͘WW;^ͿͿ
Ͳ ŽƌƌŽǁŝŶŐĐŽƐƚƐ
o ĂƉŝƚĂůŝnjĞ
ůǁĂLJƐ͍
/ĨĚŝƌĞĐƚůLJƌĞůĂƚĞĚƚŽĐŽŶƐƚƌƵĐƚŝŽŶ
/&Z^͗zĞƐ
^W͗KWd/KE
o dŽĐĂƉŝƚĂůŝnjĞ͕ĨŽůůŽǁƚŚĞƐƚĞƉƐ
^ƚĞƉϬ͗ĚĞƚĞƌŵŝŶĞW/d>/d/KEWZ/K
^ƚĂƌƚ͗
o ŽŶƐƚƌƵĐƚŝŽŶĂĐƚŝǀŝƚŝĞƐĂƌĞŝŶƉƌŽŐƌĞƐƐ
o džƉĞŶĚŝƚƵƌĞƐĂƌĞŵĂĚĞ
o /ŶƚĞƌĞƐƚŝƐŝŶĐƵƌƌĞĚ
ŶĚƐǁŚĞŶĐŽŵƉůĞƚĞŽƌŽŶĞŽĨϯŶŽƚŵĞƚ
^ƚĞƉϭ͗ĂůĐƵůĂƚĞ͞ĂǀŽŝĚĂďůĞŝŶƚĞƌĞƐƚ͟
ϭĂ͗ĂůĐƵůĂƚĞt
ϭď͗ĂƉƉůLJĂ͞ĐŽƐƚŽĨĐĂƉŝƚĂů͟Žƌ͞ĂǀŽŝĚĂďůĞŝŶƚĞƌĞƐƚ͟ƌĂƚĞĂŶĚĂƉƉůLJŝƚƚŽ
t
o hƐĞKE^dZhd/KEͲ^W/&/ƌĂƚĞ&/Z^d
o ƉƉůLJƚŽŽƚŚĞƌĚĞďƚ
tdžƌĂƚĞ;ĂƉƉůŝĞĚͿсĂǀŽŝĚĂďůĞŝŶƚĞƌĞƐƚ
^ƚĞƉϮ͗ĐĂůĐƵůĂƚĞĂĐƚƵĂůŝŶƚĞƌĞƐƚ
^ƚĞƉϯ͗ĐĂƉŝƚĂůŝnjĞ>KtZŽĨĂǀŽŝĚĂďůĞĂŶĚĂĐƚƵĂů
ƌ͘WW;ͬ^Ϳ
o ƌ͘/ŶƚĞƌĞƐƚĞdžƉĞŶƐĞ;/^Ϳ
Ͳ ŽƐƚŝŶĐůƵƐŝŽŶŝƐƐƵĞ͗ƐŝƚĞƌĞƐƚŽƌĂƚŝŽŶĐŽƐƚƐ
o džĂŵƉůĞ͗ŝĨLJŽƵŚĂǀĞƚŽƉĂLJΨϭϬŵ͕ϭϬLJĞĂƌƐĨƌŽŵŶŽǁƚŽĐůĞĂŶƵƉ͕ǁŚĂƚĚŽLJŽƵĚŽǁŝƚŚ
ƚŚĂƚ͍
ƌ͘džƉĞŶƐĞʹůĞĂŶͲƵƉĞdžƉĞŶƐĞ;/ͬ^ͿWs;ĨƵƚƵƌĞŽďůŝŐĂƚŝŽŶͿ
o ĂŶĚŽƚŚŝƐŝĨŽďůŝŐĂƚŝŽŶǁͬŝŶŽŶĞLJĞĂƌ
ƌ͘ĂƉŝƚĂůŝnjĞŝƚʹWWƌĞůĂƚĞĚƚŽŝƚ;ͬ^ͿWs;ĨƵƚƵƌĞŽďůŝŐĂƚŝŽŶͿ
o /ƚǁŝůůŚĂƉƉĞŶ
o ͞ŐŽŽĚǁŝůů͟
o EŽƚĂŶĞdžƉĞŶƐĞ͗EŽƚƌĞĐƵƌƌŝŶŐ
o E^^Zz
o ĞƚƚĞƌĂůůŽĐĂƚŝŽŶŽĨĐŽƐƚ
ƌ͘ZK>ŝĂďŝůŝƚLJ;ͬ^Ϳ
o /&Z^͗>ĞŐĂůĂŶĚ͞ĐŽŶƐƚƌƵĐƚŝǀĞ͟ŽďůŝŐĂƚŝŽŶƐ
o ^W͗ŵŽƌĞƐƚƌŝĐƚсхůĞŐĂůŽďůŝŐĂƚŝŽŶƐŽŶůLJ
Ͳ D^hZDEd
o ŽŶĂƚĞĚͬĐŽŶƚƌŝďƵƚĞĚĂƐƐĞƚƐ
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