RSM392H1 Lecture Notes - Lecture 10: Educational Toy, Value Chain, Fokker E.Ii
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Many other questions will be shorter: 4th question is rational (use bullets, no right answer. As any strategic decision needs a really good rationale based on insights from the analysis: exam may add things to alter your decision. What"s the best way to make this successful. As much as is appropriate to the analysis (consider how they will impact the decision: mail-order business (no option to use internet, mix of 3 different industries: the exam will give you the microscope. Do five forces analysis (few of them) before you come into exam, but don"t get stuck on them. Industry: toy, or mail-order toys, or educational toys. At least 2 driver value maps for each customer type (look through the case to pull out not so obvious value drivers) Value driver is what the customer wants, not what company provides. Internal capabilities: when identifying internal capabilities, you"re not looking at things that are good.
