RSM100Y1 Lecture Notes - Lecture 4: Cash Flow, Business Process, Independent Business
Document Summary
Ben and jerry"s: a shop in montreal, the aim was to build 100 shops over the country, they risked more than a million dollars. 17 years earlier they were looking for the location within toronto and it was 20% higher than they expected. Not a great start, they have not founded the right location. Then they came to another location in downtown toronto. They found the right location and have a home building project but there were a problem because it is too small. Finally they were to choose one of the most expensive retailers spot in canada. So they joined a meeting and wanted to find a location in the north of montreal. The first year of searching was over and queen"s street is the seventh location they had and they are prepared for their first customers. So they know what they need to do the next summer: searching for the real estate.
