RSM100Y1 Lecture : Chapter 16 Notes
3 Apr 2011
School
Department
Course
Professor
Document Summary
Value package product marketed as a bundle of value-adding attributes, including reasonable costs. Convenience goods/services relatively inexpensive consumer goods or services that are bought and used rapidly and regularly, causing consumers to spend little time looking for them or comparing their prices. Shopping goods/services moderately expensive consumer goods or services that are purchased infrequently, causing consumers to spend some time comparing prices and such. Specialty goods/services very expensive consumer goods or services that are purchased rarely, causing consumers to spend a lot of time comparing prices. Expense items materials and services that are consumed within a year by firms producing other goods or services. Capital items expensive, long-lasting industrial goods that are used in producing other goods or services and have a long life. buildings, fixed equipment (water towers, baking oven), accessory equipment (computers, airplanes) Capital services services for which long-term commitments are made. employee food services, building and equipment maintenance, legal services.
