RSM100Y1 Lecture Notes - Lecture 15: Costco, Making Money
Document Summary
Video: target pulls out of canada: no difereniaion, private brands have , canadian requirements, holding power, promoion diferences in us and canada (canadians are more driven by sales) Prices are higher than its compeitors (higher costs) Lack of online presidents: didn"t listen to the canadian market, expenses are a lot expensive (wages, transportaion) Notes: no online commerce; stuf are expensive; supply chain; products are not right mix in. Canada; density in us is much bigger than canada; consumers say the stuf are not they wanted; give the customers what they expected; biggest compeitor: walmart; fact: 133 stores close, More market research to ind out what canadians want. Mix the execuives in us and canada. Find a way to difereniate themselves from its compeitors. Walmart, costco, tj max, sears, the bay.
