MUN105Y1 Lecture Notes - Lecture 17: Uniqlo, Air Canada, Sustainable Agriculture
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Mun105y1 y - lecture 17 - partnerships & stakeholder analysis. You have to know what you can offer (what you are good at) and what they need. Generate a sense of scarcity; we"re talking with a few other people, but since we like your organization so much, we"re talking to you first". In a give-and-take relationship / partnership, cannot be too nice in communicating with them - don"t say thank you for letting me have the opportunity, we really like you, we appreciate it, blah blah blah . As huge as an organization is (e. g. air canada), they will always have a small project that is struggling (e. g. their project to help sick kids); target that. You might be able to provide, say, a youthful perspective if they"re targeting teens. Partnerships are your biggest source of ideas; use the partnership not for funding, but for how they do their best practices, practices that they have developed successfully over many years.