SMC219Y1 Lecture Notes - Lecture 14: Orgasm, Long Term Ecological Research Network, Instrumentalism
17 Apr 2018
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Textual analysis, the message is more important than the medium. 4 types of text: (___) just for delivering info (ex. newspaper, etc. , expressive: to deliver emotion, feelings, etc, objective: (___) cartoon, etc, (___) wants to copy and make it as real as possible (ex. opera, etc. ) Instrumentalism: the message is important to the exclusion of everything else. Lack of liability: the analysis depends on the person itself. Cigarettes make u feel relaxed, fresh and taste good. They talk about the purity (pure white lter) > they want you to feel they"re clean and healthy but they never acc say healthy . A romantic relaxed fantasy vision of smoking > not standing on the street smoking. The two people on the beach: they"re both white. No one is coughing, has stained teeth or hands, etc. There are no old people in these ads (always young healthy people) The girl was a representation of beauty > blond, happy, good gure, etc.
