SMC314H1 Lecture : Media Revolution.docx
12 Dec 2013
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Document Summary
Hermeneutics - philosophy of interpretation on a philosophical and cultural level. Changes and perception as they relate to media such as expression and communication throughout history literacy to writing to printing press to electric to internet to the digital age how it has affected culture and society. Change in the media that dominates communication and expression in society. Form of the media has a direct relationship with form of thought. Form : idea of material, position, structure, style, consistency, shape form is essential to the way it affects society. Mcluhan says artist challenge status quo of form the gutenberg galaxy iscontrasted forms of : experience- body, mental outlook - mind and perception, expressions - language. Medium as extension --grounding point for the medium is the message of our individuality human, the tool making animal - we re always extended into our medium. The second that we start using the medium it becomes part of ourselves, it affects our senses.
