Class Notes (837,186)
Canada (510,155)
Sociology (3,261)
SOC101Y1 (985)
Robert Brym (148)
Lecture

The Mass Media

3 Pages
118 Views
Unlock Document

Department
Sociology
Course
SOC101Y1
Professor
Robert Brym
Semester
Fall

Description
SOC101 Nov. 3 2010 The Mass Media For ex. The movie American Psycho: murderer only remembered what his victims were wearing (effects of mass media), & not their names Realities created by the mass media are the only realities that we know Much of our reality is media generated (what we wear, how we style our hair, etc.) “Mass media are extensions of the human mind & body” –Marshall McLuhan Mass Media: Refers to print, radio, television, & other communication technologies. “Mass” implies that the media reach many people. “Media” signifies that communication does not take place directly through face-to-face interaction. Instead, technology intervenes or mediates in transmitting messages from senders to receivers. Furthermore, communication via the mass media is usually one-way, or at least one-sided. There are few senders (or producers) & many receivers (or audience members). Facebook makes its money because it tells advertisers about you, & thus allows advertisers to entice you to use certain products If you tune out from watching television & having a Facebook page, you will be excluded out from a lot (“cultural misfits,” people are inclined to want to know what is going on in the media) In the interaction btw audiences and media, the media often dominates Why the mass media grew: 1) Religious: Martin Luther’s Protestant Reformation promoted literacy. 16 century people relied on the Catholic Church to tell them what was in the Bible 2) Political: (French/American Revolutions; citizens should have the right to choose their rulers) Democratic movements promoted mass involvement. 3) Economic: (modern industries require a literate workforce & rapid growth in means of communication) Capitalist industrialization promoted the search for profit. www.notesolution.com Theories of Media Effects: 1) Functionalist: Coordination, socialization, social control, & entertainment. Mass media coordinates the parts of society. Socializing agent, families less important in transmitting norms, beliefs, & culture Helps to ensure conformity as a means of social control Re-produce moral order Provides entertainment, give us plea
More Less

Related notes for SOC101Y1

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit