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Lecture

SOC101Y1 Lecture Notes - Mass Media, Corporate Censorship, Liberal Democracy


Department
Sociology
Course Code
SOC101Y1
Professor
Robert Brym

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SOC101
Nov. 3 2010
The Mass Media
For ex. The movie American Psycho: murderer only remembered what
his victims were wearing (effects of mass media), & not their names
Realities created by the mass media are the only realities that we know
Much of our reality is media generated (what we wear, how we style
our hair, etc.)
Mass media are extensions of the human mind & body Marshall
McLuhan
Mass Media: Refers to print, radio, television, & other communication
technologies. Mass implies that the media reach many people. Media
signifies that communication does not take place directly through face-to-face
interaction. Instead, technology intervenes or mediates in transmitting
messages from senders to receivers. Furthermore, communication via the
mass media is usually one-way, or at least one-sided. There are few senders
(or producers) & many receivers (or audience members).
Facebook makes its money because it tells advertisers about you, &
thus allows advertisers to entice you to use certain products
If you tune out from watching television & having a Facebook page, you
will be excluded out from a lot (cultural misfits, people are inclined to
want to know what is going on in the media)
In the interaction btw audiences and media, the media often dominates
Why the mass media grew:
1)Religious: Martin Luthers Protestant Reformation promoted
literacy.
16th century people relied on the Catholic Church to tell them what
was in the Bible
2)Political: (French/American Revolutions; citizens should have the
right to choose their rulers) Democratic movements promoted mass
involvement.
3)Economic: (modern industries require a literate workforce & rapid
growth in means of communication) Capitalist industrialization
promoted the search for profit.
www.notesolution.com
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