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SOC101Y1 (985)
Robert Brym (148)

Research Methods II

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Robert Brym

SOC101 April 6 , 2011 Research Methods II Sampling • A sample is part of a group. • A population is the entire group. • A voluntary response sample is a group of people who chose themselves in response to a general appeal. • A representative sample is a group is a group of people chosen so their characteristics closely match those of the population of interest. • A convenience sample consists of people who are easiest to reach. • If respondents are chosen at random and an individual’s chance of being chosen is known and greater than zero, the respondents constitute a probability sample. • A sampling frame is a list of all the people in the population of interest. • A randomizing method is a way of ensuring every person in the sampling frame has a known, equal, and non-zero chance of being selected. Surveys • A mail questionnaire is a form containing questions is mailed to the respondent and returned to the researcher through the mail system. • The response rate
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