SOC101Y1 Lecture Notes - Lecture 5: Web 2.0, Arpanet, Long Term Ecological Research Network
Document Summary
More and more people are consuming two pieces of media(computer, phone, tv) at the same time. What awards count: number of downloads, money grossed, need to offer precision on how the question will be measured/determined. The way in which information is shared. Major contributor to the normalization of cultural ideas(creates acceptance of basic structure of society) Refers to print, radio, television, and other computer-mediated communication (one- way or two-way) technology. Mass implies that the media reaches many people(typically in the thousands) Media: signi es communication does not take place directly through face-to-face interaction but rather technology intervenes or mediates in transmitting messages from senders to receivers(media is plural of medium) Communication via traditional mass media is usually one-way or at least one- sided(although internet and social media are an example of two-way communication) One-way: control rests with the person speaking. Two-way: may incorporate a more well-rounded view(accountability, encouraged participation)
