SOC101Y1 Lecture Notes - Lecture 5: The Daily Courant, Media Literacy, Arpanet
Process by which you explain how you will explore / measure an issue
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Break ideas into steps / details
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How will this be determined? How will this be defined and measured?
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Movie: Count tv movies? Home movies? Only movies released in
Cineplex? Independent/indie or professional
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Best: basis of critics? Money grossed? Awards won? Viewers' reviews?
Number of downloads?
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Choose awards to define best movie: but what awards? Oscars? Golden
Globes? Film Critics? Screen Guild? People's Choice? MTV? TIFF?
Sundance? Same value to each award?
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Walk readers through methodology --> how you got to results
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Example: best movie in the last ten years?
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Operationalization: popular culture example
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Information comes from: Phones, tablets, computers, televisions, radios,
newspaper that we consume
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Marketers, journalists, lawyers etc. use language to convince people to see the
world according to their interests
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Media doesn't invent things / highlights events that have occurred in the world,
but SELECTED those events, shapes reality (like language does)
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Mass media helps us forge our very identities, our notions of gender, our sense of
class, of ethnicity and race, of nationality, of sexuality
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Helps shape our vision of the world, our values, how we think, how we feel, what
we believe, what we fear, how we should behave
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Know from studies that the repeated claims coming over and over again does
resonate with a large segment of the population, moves public opinion in
different directions
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Can't assume that just because people know that media is partially 'fake'
doesn't mean that it doesn't affect them
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Media literacy
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Refers to print, radio, television, and other computer-mediated
communication technologies
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"mass" implies the media reaches many people --> not just a room full of
people, needs to be able to be consumed by large numbers of people
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"media" signifies communication does not take place directly through face-
to-face interaction but rather technology intervenes or mediates in
transmitting messages from senders to receivers (media is plural of medium)
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Communication via traditional mass media is usually one-way, or at least
one-sided
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Large quantities of books at an ever decreasing price
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1450 printing press (Gutenberg)
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1702 First daily newspaper (London Daily Courant)
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1837 photography
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1844 telegraphy (Morse)
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1875 telephone (Bell)
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1895 movies (Lumiere)
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1906 radio
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1928 commercial TV (1931 in Canada)
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1952 VCR
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1969 ARPANET (US Dep't of Defense)
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1975 Microcomputer (Apple)
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1983 Cell Phone
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1989 World Wide Web (Berners-Lee)
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Each invention transforms society
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History of Mass Media
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Mass media
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Lecture 1.5: Mass Media
October 12, 2016
12:11 PM
LECTURE Page 12
Document Summary
Process by which you explain how you will explore / measure an issue. Walk readers through methodology --> how you got to results. Information comes from: phones, tablets, computers, televisions, radios, newspaper that we consume. Marketers, journalists, lawyers etc. use language to convince people to see the world according to their interests. Media doesn"t invent things / highlights events that have occurred in the world, but selected those events, shapes reality (like language does) Mass media helps us forge our very identities, our notions of gender, our sense of class, of ethnicity and race, of nationality, of sexuality. Helps shape our vision of the world, our values, how we think, how we feel, what we believe, what we fear, how we should behave. Know from studies that the repeated claims coming over and over again does resonate with a large segment of the population, moves public opinion in different directions.
