Class Notes (904,357)
CA (538,249)
UTSG (45,718)
SOC (3,336)
SOC101Y1 (1,009)
Lecture

The Mass Media

2 Pages
137 Views

Department
Sociology
Course Code
SOC101Y1
Professor
Sheldon Ungar

This preview shows half of the first page. Sign up to view the full 2 pages of the document.
Sociology November 3
rd
, 2010.
Mass Media
Reading: NS ch. 5, SiQ ch. 10 @ p. 96, ch. 11 @ p. 106
The mass media refer to print, radio, television, and other communication technologies.
Mass implies that the media reach many people. “Media” signifies that communication
does not take place directly through face-to-face interaction. Instead, technology
intervenes or mediates in transmitting messages from senders to receivers. Fur thermore,
communication via the mass media is usually one way, or at least one-sided. There are
few senders (or producers) and many receivers (or audience members).
Why the Mass Media Grew
The Protestant Refor mation promoted literacy
-Bible first mass media product in the West
Democratic movements promoted mass involvement
-Citizens should be allowed to cote (representative government)
-People wanted to become literate
-Governments also encouraged literacy & education because lead to more
responsible voting
Capitalist industrialization promoted the search for profit
-Possible to earn a lot of money by being producer of mass media
Theories of Media Effects
Functionalist (coordination, socialization, social control, entertainment)
-As societies grow, they become more and more complex, more institutions
-Mass media has important effect in coordinating various parts of society
-Families are less impor tant now than they sued to be in transfer ring norms, ideas,
and beliefs
-Exercise social control over the population; mass media reinforces what kind of
people deserve rewards/punishment; mass media reinforces order, e.g. Jer r y
Springer serves as an agen4hhhhht to social control by reinforcing that inf idelity is
a hor rible thing, very conservative ideas
-Conf lict theorists believe functionalists exaggerate the degree to which the mass
media serves the interest of everyone
Conf lict (legitimation of injustice and inequality, source of profit)
-Mass media broadcasts beliefs, ideas
-Mass media ownership is highly concentrated amongst small number of people
and it is very highly oprofitabl e for them
-90% mass media is in private hand—fewer and fewer people control the media
Symbolic interactionist (audience interpretation)
Feminist (under- and misrepresentation of women and other minorities)
Horizontal organization – small organization tries to control as many areas a possible in
their field
Vertical integration – media f irms seek to control production in many fields
www.notesolution.com

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
Description
Sociology November 3 , 2010. Mass Media Reading: NS ch. 5, SiQ ch. 10 @ p. 96, ch. 11 @ p. 106 The mass media refer to print, radio, television, and other communication technologies. Mass implies that the media reach many people. Media signifies that communication does not take place directly through face-to-face interaction. Instead, technology intervenes or mediates in transmitting messages from senders to receivers. Furthermore, communication via the mass media is usually one way, or at least one-sided. There are few senders (or producers) and many receivers (or audience members). Why the Mass Media Grew The Protestant Reformation promoted literacy - Bible first mass media product in the West Democratic movements promoted mass involvement - Citizens should be allowed to cote (representative government) - People wanted to become literate - Governments also encouraged literacy & education because lead to more responsible voting Capitalist industrialization promoted the search for profit - Possible to earn a lot of money by being producer of mass media Theories of Media Effects Functionalist (coordination, socialization, social control, entertainment) - As societies grow, they become more
More Less
Unlock Document


Only half of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit