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Research & Surveys

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University of Toronto St. George
Sheldon Ungar

Sociology, Lecture 19&20 March 30 & April 6, 2011 1 Research Methods Reality is not a thing that is out there that we can perceive objectively. Our experience blurs our perception of reality. 4 Filters of the way we see the worldreality 1) Values what we consider to be important and how we see the world. Determine what theories we might be inclined to accept that match our values 2) Theories 3) Existing research were always consulting what people have done before us to find out what we know about the given subject. Were influenced by our past research 4) Methods -- collecting data, different methods allow us to collect different kinds of data. Different kinds of data make us look at the world different. Different tools, different bits. We can never perceive anything in a purely objective form. We can use certain techniques of data collection and analysis that will minimize our bias. These techniques may help us increase our consensus that exists to extend our . They draw us certain kinds of problems. Objective is a reality check. The Research Cycle 1) Figure out what matters to you different issues matter to different people. a. You interest in stuff has an impact on you
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