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Lecture

Lecture Notes on Mass Media

by OneClass4009 , Fall 2010
2 Pages
168 Views

Department
Sociology
Course Code
SOC101Y1
Professor
Sheldon Ungar

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SOC101Y1 Lecture 7: The Mass MediaNovember 3,
2010
Introduction
-American Psycho: shows how people become victims of consumerism and the mass
media
Slide: Percent Watching TV 15+ Hours per week, Canada, 2007
-The more educated and younger people watch TV for less time and vice versa
Slide: Definition of mass media
-Mass media is an extension of human body and mind
-A lot of information you collected might be used for other groups to gain
information about you (internet cookies, Facebook, etc.)
Slide: Facebook Default Privacy Settings, 2005 and 2010
-More information is available for larger circle of people/group
-Facebook collects your information
-Usually the members of audience can only choose to tune out
Tune out you will be excluded out
-Interaction b/w media and us: media most likely dominates us
Slide:   listing 
-Newspaper was the dominant mass medium in the early years
-1969: ARPANET Internet
Slide: Why the Mass Media Grew
-Religion: why Bible became best selling in the world
-Political: emerged from 18th century and on
Demanded citizens should have rights to choose who the rulers are
They wanted to gain access to literacy and insisted being literate
-Economical
Slide: Theories of Media Effects
-Functionalist: complex societymore institutions
# of roles increases more difficult to interact face to face with others
oCoordination
oSocialization
oSocial control crime
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Description
SOC101Y1 Lecture 7 The Mass MediaNovember 3 2010IntroductionAmerican Psycho shows how people become victims of consumerism and the mass mediaSlide Percent Watching TV 15 Hours per week Canada 2007The more educated and younger people watch TV for less time and vice versaSlide Definition of mass mediaMass media is an extension of human body and mindA lot of information you collected might be used for other groups to gain information about you internet cookies Facebook etc Slide Facebook Default Privacy Settings 2005 and 2010More information is available for larger circle of peoplegroupFacebook collects your informationUsually the members of audience can only choose to tune out
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