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SOC103H1 (132)
Adam Green (20)

Mass Media

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Adam Green

Topic 6 J Mass Media (Week 6 lecture + NS Chp 5 + SIQ Chp 10-11) Outline: 1) The impact of mass media; 2) Organization of the mass media (who controls it); 3) sociological issue of mass media (how do we receive it); z Example of Mass Media e.g.1 American Psycho -- how people become consumer and victims of the mass media; -- how the killer and the killed are victims of consumerism; -- banned when it first came out at 1991 e.g.2 Oprah J the most dangerous woman in the world -- ^-2_ Z]L2Z8 }Z}LK] oZ8^Z]ZL}Z]L_ -- Queen of the New Age Guru -- Shows that mass media is almost like a religion e.g.3 ^}L[]LlZl}}o-]_ e.g.4 Stats on Media Watching: -- Mass media in our consumption is an important part of our day-to-day life; -- Canada: 22 hrsweek on average; Older viewers watching more than younger viewer; Female viewers watching more than male viewers z Mass Media -- refers to print, radio, TV and other communication technologies; -- ^mass_: reaches many people; -- ^media_: no face-to-face interaction; one-way transmitting (few senders, many receivers) e.g. cellphones are not a media; books are. -- shaping ideas about yourself; your community; -- overtime shape your hopes, aspiration; dreams, things that are possiblenot possible; -- powerful input in shaping the habitus; z History of Mass Media th th -- Pthnting Media dominates the 15 -18 century; -- 19 Century long distance transmission starts -- Internet: Arpanet (military technology; hyperlink of image and sounds); -- WWW only began in 1989 (21 years old); z Stats on Internet Usage: -- Internet usage in World Region: North America highest; Africa the lowest; -- Internet usage and population Density: -- Global divide of internet usage (digital divide); -- reflects unequal resources distribution; -- due to power difference between areas of the world; z Why Mass Media Grew 1) The Protestant Reformation promoted literacy th -- 16 Century: the public relied on priests to tell them what was on the bible;
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