October 26 , 2010
SOC103H1F – Mass Media
Lecture Notes ( go look at slides insert graphs)
Impact of Mass Media on us
o American Psycho (based on Novel)
o Everyone is a victim of consumerist mass media
The Power of Oprah – The Power of Media
o Is she the most dangerous woman in the world?
o Every author on Oprah’s tv show has had a newyork times best seller.
Is Mass Media in some ways a new Religion?
Canadian TV Watching
o On average, Canadians watched about 22 hours of tv per week in
2003, with older viewers watching more than younger people.
International Ranking :
o Top: United Kingdom and US.
o Bottom: Norway, Sweden.
The media is a very powerful input of shaping the habitus
o Refer to print, radio, tv and other communications technologies.
o Mass implies that the media reach is many people.
o Media signifies that communication does not take place directly
through face to face interaction.
o Instead, technology intervenes or mediates in transmitting messages
from senders to receivers
o Furthermore, communication via the mass media is usually one way, or
at least one sided. o There are a few senders (or producers) and many receivers (audience
1800, took a month for news from Halifax to reach Toronto.
o 1850, it took a week.
o Now, it takes seconds.
1969 – Arpanet–communication between computers
o Internet grew out from this military project
Internet Use by World Region, June 2007
o US/Canada, Australia etc, Europe, Latin America.
Why did mass media grow so quickly?
o The Protestant Reformation promoted literacy
Martin Luther, The Bible became the first mass media product of
o Democratic movements promoted mass involvement
18TH century on, democratic countries, wanted to become
literate and gain access to previously restricted areas of
o Capitalist industrialization promoted the search for profit.
Mass media has begun a big business.
o One of the most important
How do sociologists explain the effects of mass media on society?
1. Functionalist – coordination, socialization, social control,
2. Conflict – legitimation of injustice and inequality, source of profit
3. Symbolic Interactionist - audience interpretation