SOC200H1 Lecture Notes - Lecture 6: Computer-Assisted Telephone Interviewing, Agreeableness, Jargon

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24 Oct 2016
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A form of research in which the data are collected through a predetermined set of questions administered to a sample. Ideally, the sample comes from your population of interest. The collection of data via surveys is a form of observation. When you survey someone, you are collecting and observing data at the same time. People are starting to get tired of surveys, and it"s getting harder and harder to get people to respond. Main purpose of survey research: to generalize the findings from the sample to the population of interest. Just a medium for your data collection and observation. If you don"t use randomized sampling, you won"t get generalized results: different types of surveys. Survey research is appropriate for all three main types of research (descriptive, exploratory, explanatory) Good for when researchers want to know something about a population that is to big to observe directly. Excellent for measuring attitudes and orientations in a large population.

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