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Lecture

Lecture 1 Jan 10th 2012 SOC202H1 Shirin Montazer

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Department
Sociology
Course
SOC202H1
Professor
Montazer
Semester
Winter

Description
Different Types of Data Collection ExperimentExperiment type of research where the researcher manipulates one or more independent variablesExperimental or treatment groupthe group that is manipulatedControl groupthe group that is not manipulatedMust note that experiments are not real life the experimental setting changes the results SurveyRetrospective researchIncludes questionnaires and interviewsBenefits of survey research cost effective generalizable investigate numerous independent variablesLimitations lake of tightcontrol lack of cause and effect Content AnalysisDescribe the content of previously produced messagesMay study the content of books magazines newspapers films radio broadcasts photographs cartoons let
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