SOC265H1 Lecture Notes - Lecture 8: Canadian Identity, Barometer, Objectified
Document Summary
Manifest functions: purposeful, intended functions (robert merton: provide information, entertainment, distraction, persuasion (buying products/lifestyles, adhere to norms. Latent functions: accidental or symptomatic functions (robert merton: persuasion (buying products/lifestyles, adhere to norms, latent functions are the most troublesome and problematic of the media. Advertisements: brief, critical of corporation vested interest in persuasion, no mutual participation concern for sociologists, scripted idealistic views. Personal conversation: trust, time consuming, discourse, no conflict of interest, straight forward. Not saying that the audience is a zombie however there is not mutual participation in the course of dialogue. Not making argument that they are passive consumers: however several concerns, socialization varies over the life course, advertisers are selling more than products especially to adults) . Lifestyle: kids are less interested in lifestyles because they are hyper focused on the now, most adults can be critical on the product but are more susceptible.
