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SOC356Y1 (48)
Lecture 2

Week 22: Reading Notes

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University of Toronto St. George
Jennifer Kayahara

Week 22: FROM TREE HOUSE TO BARRACKSThe Social Life of Guilds in World of Warcraft Players of multiplayer online game (World of Warcraft) was interviewed to map out the social dynamics of guilds o To develop a typology of players of guilds o To explore player behaviours, attitudes, and opinions o The meanings they make, the social capital they derive, the networks they form Results players use the game to extend real-life relationships, meet new people, form relationships: o Games encouraging some kinds of interactions while discouraging others The growing role of code in shaping social interactions Introduction The number of online player had risen to 37% in 2003 They are increasingly playing with others This paper focus on the massively multiplayer online game World of Warcraft This research is concerned with the social dynamics of players within the in-game organizations known as player guilds Social Capital and Online Games Media have become an important part of the lives of individuals, family members, co- workers and community memberschiefly television The question is whether media impacts social capitalthe loose connections between relative strangers that lead to diverse networks and information streamsor bonding social capital, which is traditional social, emotional, and substantive support MMOs are places in which social interaction might occur o They are unique because they collect and mix people pursuing goals in three- dimensional space o This makes them more place like than a standard text-based chat room WoWpopulated with a range of social experiences ranging from impersonal groups to deep relations that extend offline
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