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Lecture 14

SOC483Y1 Lecture Notes - Lecture 14: Paradigm Shift, Eleanor Rosch, Paul Dimaggio


Department
Sociology
Course Code
SOC483Y1
Professor
Vanina Leschziner
Lecture
14

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SOC483Y1 January 25, 2012
Reading: Paul DiMaggio, “Culture and Cognition,” Annual Review of Sociology 23 (1997): 263-287.
- DiMaggio/Powell: while rationalizing may have been effective at some point
in history, there is no evidence that its making us more efficient today
- so why do we continue to do it?
neo-institutionalism: don’t look at the characteristics of organizations
themselves, they are interested in looking at something above an org level
- prior: people explained what organizations did and how, by looking at their
content and what they do at the organizational level
- want to go back to the societal level
- Culture as a tool kit diverse in content (DiMaggio’s approach)
- Using different schema in different contexts given being socialized in different cultures
- *Choice and variation
Automatic and Cognition
Deliberative Cognition (needs motivation)
- Occupy Wall Street- 99% under umbrella- all have different problems
Lecture
- AUTOMATIC VS. DELIBERATIVE (two forms of cognition) DiMaggio uses research from cognitive
psychology to talk about these two frames
- NATURAL VS. SOCIAL FRAMES
- STRUCTURE AND AGENCY
Dichotomies
AUTOMATIC COGNITION
DELIBERATIVE COGNITION
NATURAL FRAMES
SOCIAL FRAMES
STRUCTURE
AGENCY
- MAY NOT correspond to one another, sometimes maybe but other times no
- Just because frames are natural and social, does not mean naturally or socially constructed
- D’andrade
- Cognitive psychologists think about working through different mental processes- automatic
cognition via pattern recognition- link ideas that link together… or go together… we saw this
with Rosch things going together and how the idea of prototypes come together (feathers and
wings tend to occur so we assume there is one and the other at least if wings then feathers)
- Automatic cognition happens through networks more automatically connect them
- Go to faculty meetings- if always there- likely to say the names always there, likely to forget
someone who doesn’t normally go but likely to say person x was there even though not there in
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