SMC305 Lecture 4.docx

2 Pages
132 Views

Department
St. Michael's College Courses
Course Code
SMC103Y1
Professor
Jennifer Harris

This preview shows 80% of the first page. Sign up to view the full 2 pages of the document.
Description
- Lecture 4: Capitalism and the Commodity Fetish - Yes, We Can - Speech following loss in the New Hampshire primary in 2008 - Set to music by will.i.am - Video directed by Jesse Dylan - Obama lost in this primary - Catch phrase “yes, we can” - Associated with the Obama campaign - Released Feb. 2 2008 - 3 weeks 26 million people - Questions for Discussion - Message being conveyed by celebrities - What does use of celebrities do to message? - It attracts young people - Allows us to identify with celebrities - Unity with celebrities - Celebrities authorize Obama as celebrity himself - By engaging in this exercise (music video ad), when you advertise something you reduce it to a commodity, it commodifies the message you are trying to convey - Capitalism and Commodities - Kidd: can’t have popular culture without capitalism - Popular culture produces commodities - Mercantilism - Dutch East Asia Company (1602) - British East India Company (1600) - Hudson’s Bay Company (1670) - Earliest form of Capitalism, benefited from state interest in colonial expansion in the age of discovery - Industrial Revo
More Less
Unlock Document

Only 80% of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit