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Lecture 10

bmc lecture 10

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St. Michael's College Courses
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BMC lecture 10 and exam guidelines  Audio Visual Rhetoric Shot by shot analysis: 1. Mise­en­scene (Denotative and connotative level from prior lecture) • Blocking­where the person is standing • Character movement • Setting • Décor • Lighting 2. Camera • Camera angle (low, high, tilt, cant) cant is when the camera is on the side • Camera movement (pan, track, crane) camera is panning left or panning right,  track is to come in (like a zoom but a zoom keeps the relationships between  bodies the same, goes up high is a crane) • Shot scale [Extreme close up (ECU), Medium close up (MCU), close up, (CU)  Medium shot, (MS) Medium long shot, (MLS) long shot, (LS) extra long shot  (ELS)] ** search online how to distinguish  3. Editing • Straight cut  • Fade  • Dissolve • Iris­captured within a circle and it goes in or out • Wipe • Superimposition (important in commercials)­one image on the screen and another  gets put in on top of it so that you have two images (words or images) 4. Sound (look on lecture slides) Commercial Analysis • Winston cigarette commercial is displaying connotatively that smoking their  cigarettes creates a commonality by which different people can interact and have  social harmony • It is selling a way of life and they associate friendship with smoking • Medium long shot Flintstone cigarette commercial Analysis • Zoom back  • 11 shots • There is a pan right on Wilma following her and she is seen as disturbing the calm • The sound is different from the animated object  • It is then interrupted by Betty beating the rug • Loose construction of space • Wilma and Betty do not have voices Fist Nations video and Iqaluit broadcasting  • The main point is that trough the bringing of white people technology t
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