24. 7 newspaper web pub - 2000 blogging gets muscular - 2002. Mcluhan"s 3 revolutions phonetic alphabet (aural -> visual) printing press electronic digital tech. Mythology parallel with history at looking at past meaning-endowed narrative. Jung"s collective mind beneath our individual minds myth is what a group believes about itself to be true all myths eventually die role of newspapers to test whether myth still alive and authoritative. Benedict anderson: myths of imagined community - what we all believe together why we need myths to live together belief triggering collective actions. Walter lippmann (1889-1974) countervailing view to democratization of info and knowledge newspapers use knowledge elites to manufacture consent of masses. Twitter, facebook, wiki, youtube and bloggers would have driven lippmann nuts public opinion irrelevant to government democracy exemplary supercitizens news signals events that newspapers tell citizens are important journalism is intelligence work linking policy makes and public. Chomsky takes manufacturing consent to next step - no longer benign force that.