SMC315 Intro

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St. Michael's College Courses
Jennifer Harris

SMC315 Monday, September 12, 2011 Rise of... ⁃ Radio - 1930s ⁃ TV - 1950s ⁃ Wikipedia - 2000 ⁃ Craigslist - 2000 ⁃ 24.7 newspaper web pub - 2000 ⁃ blogging gets muscular - 2002 ⁃ Google - 2000s ⁃ Blackberry - 2002 ⁃ Facebook - 2004 ⁃ YouTube - 2005 ⁃ Flikr - 2006 ⁃ Jon Stewart's Daily Show - 2000 ⁃ Colbert Report - 2005 ⁃ Huffington Post - 2005 McLuhan's 3 Revolutions • phonetic alphabet (aural -> visual) • printing press • electronic digital tech Mythology • parallel with history at looking at past • meaning-endowed narrative • Jung's collective mind beneath our individual minds • myth is what a group believes about itself to be true • all myths eventually die • role of newspapers to test whether myth still alive and authoritative • Benedict Anderson: myths of imagined community - what we all believe together • why we need myths to live together • belief triggering collective actions James Carey (1935-2006) • task of newspapers: to carry on conversation with culture using language of mythology and connectedness • to re-enforce certain vital habits of community • religious context of news • ritual communication ⁃ newspaper does not primarily educate/inform with new knowledge ⁃ primarily affirms the values and narratives of what its readers already believe ⁃ directed toward maintenance of society in time and representation of shared beliefs ⁃ archetypes, Jungian… ⁃ ritual, symbolic… linking members of church to Jesus • POME: professionals, owners, managerial, entrepreneurs • transmission communication: disseminating news and knowledge over distance • ritual comm: not pure info but particular view of world - portrayal of contending forces in world ⁃ invites our participation on basis of us assuming certain roles Walter Lippmann (1889-1974) • countervailing view to democratization of info
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