SMC103Y1 Lecture : Christianity and TV

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Metaphors for television (tech, appliance, salesman, store, comfort, teacher, baby-sitter, tribe, constant companion, sedative, adventure, mystery cult, sage, art, mirror, confessional, reflection of god. )> metaphors which describe your relationship with television. Tv created to sell products > create captive audience> not for art or teaching. First sold tvs then other products> ultimately and always fundamentally a sales person. First broadcasters were the makers of radios >have product the radio, want people to buy them, so need to create something for pple to listen to, create demand for product> first broadcasters were radio makers. 1930s radio had potential to generate advertising to sell prodcuts and earn money. 1937 advertising on radio was larger then print advertising. Christian evangelist first radio broadcasters> many not commercial. Ex church in new york buying radio transmitter in order to have their own radio station. Early radio was a free for all> no regulation.

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