SMC103Y1 Lecture : Lecture on Advertising

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I . am and barack obama, a brief history of advertising, focus on coca-cola, public service announcement, recent developments in advertising (spiritual branding, Yes we can video: religious function: social function- applied community building, a vision of what the community can do. Extrasental- provides meaning, because you can accomplish anything. Tracendance: everyone must come together to gain goals, must get over particulars and work together, also the video itself has out of body feeling because it is so motivational. ), suspicion that hollywood has on politics and young voters. Video presents obama as jesus like-leader of community who provides hope and message to follow. People we very offended by this video because of the portrayal. The style of the video and speech is deeply christian, much like a preacher: how the video can be a new model for god talk : caution to theological dialogue and popular culture. Everything has become commoditized> therefore advertising becomes a strong force in our society.

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