SMC219Y1 Lecture Notes - Lecture 14: Marshall Mcluhan, Gie
26 Jan 2017
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Textual analysis: the message is more important than the medium. In exact opposition to mcluhan: age, gender, race. Blonde, full makeup, perfectly happy, doing absolutely nothing, completely passive. Image of femininity that is utterly passive and inert. All she is is happy and smoking. Underlying message: women have no agency whatsoever. He is upright and going to get cigarettes, pulling a boat out of the water, etc. (cid:862)(cid:373)e(cid:374)thol(cid:863) (cid:449)ould appeal to (cid:449)o(cid:373)e(cid:374) (cid:862)(cid:373)i(cid:374)t(cid:455) fresh(cid:863) (cid:862)(cid:272)lea(cid:374)(cid:863) More men smoke than women, they were trying to expand the women. A (cid:449)a(cid:455) of (cid:862)es(cid:272)api(cid:374)g fro(cid:373) e(cid:448)er(cid:455)da(cid:455) (cid:272)ares(cid:863) Man represents hollywood standards of ideal male beauty: piercing blue eyes, curly hair, muscular, looming over the woman, only one who can move around, the woman has to rely on him. Or, although women have no practical agency, they have female sexual influence: (cid:862)me(cid:374) are lured fro(cid:373) the straight a(cid:374)d (cid:374)arro(cid:449) (cid:271)(cid:455) the sl(cid:455) fe(cid:373)ale(cid:863)
