SMC219Y1 Lecture Notes - Lecture 4: Conscience Vote, Propaganda Model, Manufacturing Consent

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Or do we just align with a power structure: requires a narrative. The audience then integrate this ideology in their way of thinking and then eventually become writers themselves to pass on the ideologies. Therefore, the cycle continues, and the ideologies are propagated throughout society: who determine these narratives (concentration of power); as mentioned, owners, advertisers. The narrative trickles its way down to the smaller outlets and general public but they are formed by those in power: ex. Narratives propagates from fox news to the local school news paper: therefore, first filter is the concentration of power and the narratives we are seeing. For farathay, it was free thought, but we now interpret that as an act of colonialism such that he was able to do what he did because he had power. The way he told the story trickled down from the concentration of power and authority.

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