SMC219Y1 - Lecture Notes #8.docx

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St. Michael's College Courses
Steve Hoselton

SMC219Y1 – LECTURE NOTES October 16, 2013 Magazines:  Origin is closely linked to the newspaper's origins  Differences between magazines and newspapers is periodicity, masthead, audience (magazines target to a specific audience, newspapers aim for the general public), self-life (lasts longer than newspapers, designed to be read to more than one reader, spreads around) and more embedded (relationship between the advertiser and the magazine is more closely linked than magazine)  Targeted means aiming for a specific audience; could be based on age, interest, gender, ethnicity, occupation, health, geographic location, economic status and more  Magazines can combine these factors above  Targeting can create a sense of solidarity, belonging to a group with the same interests and characteristics as you  A negative aspect is that magazines cater to a specific characteristic and defines a readership based on that  To be embedded infers that the relationship is more than casual  Magazine editors are encouraged to get more advertising; there is no limit Problems with being too embedded with advertisers: Product Placement:  Promote a particular company; magazine employees get free products, a personal advantage  Contra = "I'll scratch your back if you scratch mine" Advertorial:  No editorial line purpose  Writing an article or story based on an advertisement and it's products  The line between editorials and advertisements begins to blur  Difficult to draw the line Tie-Ins:  Using advertisements that are associated to the articles  Some magazines cater their ar
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