SMC219Y1 - Lecture Notes #20.docx

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Department
St. Michael's College Courses
Course
SMC219Y1
Professor
Steve Hoselton
Semester
Winter

Description
SMC219Y1LECTURE NOTES Advertising Chapter 12Wednesday February 26 20141010 AMFebruary 26 2014 AdvertisingMedia and advertising use one another effectivelyMcLuhan says they are one and the same because they muddle with one anotherAssuming that democracy and advertising are aligned with one another is incorrect advertising does not always mean democracy and vice versa trivializes noble ideas and heightens less noble ones advertising is not a humans right issueAuthoritarian countries like Saudi Arabia the people have choices of many products and what not but they are not democratic Another fallacy is that advertising creates options is really concurrent not causation assuming that advertising is responsible for choice is also incorrectConsumers really lack consumer choiceAdvert
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