Broadcast Media & Culture in Society
All tests (multiple choice) will be based on the Biagi text
Short essay questions will come from XEROX
*****10 books listed are primary critical material for our essays*****
Theoretical material final test
Practical first test
1 medium singular
2 media plural
Medium used to indicate several expressions of communication ex.
Radio, Internet, TV, etc.
Medium helps us understand all FORMS of human communication
Functions as a plural perception or media of comprehension
Medium is an OBJECT something which is external to us
Being in between the middle of OUR sensorium and the world around us
Distance gives authority to be in the middle to SURFACE identity as a
External world is problematic because it can be something OUTSIDE the solid
More mental image
Definitely is FLEXIBLE pacemaker is technically INSIDE the body, but we
consider is an external object
We understand things by EXTENDING our capacity and our SENSES in the
Our human identity becomes enlarged bigger than itself
Why do humans perceive?
Communicating THROUGH the senses we NEED to
We live through the e