Textbook Lesson 1: Mass media and everyday life
o Pay a lot of attention to Time frame of mass media – there are three headings in red (they are the
o 1 : (?)
o 2 : 1455
o 3 : 1951
o But don’t remember all specific dates. Ex question: is it 1899 2001 or 1000BC? Know
approximate dates, not exact.
o Textbook and Xerox can be different (diff interpretation of same phenomena)
There are families of media, but the textbook does not make differences between different media.
o Printing press was already existed in China, but they had different implications.
o Printing press was already in South America (lima, Peru), before it came to N. America
This textbook has bias in the economic side of media (Impact of business). Use of media creates high
In 1920s, radio became the main tool for political communication (it was still rare). In a very few years,
a lot of development in media occurred.
Mass communication becomes wireless! (Global Village – created specifically for Radio – created for
Pg 8: young man with a cell phone (wirelessly connected). Message comes from a sender to a receiver
through a channel, encountering noise, and returning as feedback.
Mass media could refer to a chair; but not mass communication.
Pg 10: how many books we have, how many are published a year (US 40 000 books), etc. How many
magazines? 15 000; and 1500 newspapers.
Pg 14: 2 concepts of Convergence and … integration these are the 2 most common business … that’s
performed on media. …integration is a chain of media that go from the makers of the first products.
Convergence: one company shares same resource for the same reasons as another company ex) small
printing press. Convergence is grouping of the same field.
Copyright: one fundamental injustices of contemporary right. Copyright law did not exist for 200 years
after the printing press. But copyright in electronics are not working well.
After awhile, copyright becomes a money making business once the author dies; their children get the
Advertising: the consumers always pay the bill
interactive – system that allows sender and receiver to exchange info at the same time
Digital communication: communication system that allows the info to flow.
All questions on the text are derived from the reviewing exercises on the textbook. 12/01/11
Memorize key info, dates, etc.
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