SMC219Y1 Lecture Notes - Marshall Mcluhan, Latin Literature
13 Oct 2012
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Document Summary
Medium as a living organism; a biological metaphor. This medium is manmade/ created by us to enhance our comprehension of the world around us. This medium is an artifact for human creation. These artifacts are necessary expression of our own identity. It"s a fundamental action that is by mcluhan and frye. Concerns of concerns are needs of humans to create this is necessity/obligation for humans to create; fundamental urge to create something. Primary concern: need to eat, drink, freedom of movement. Ex) from latin literature in one book by cicero (2000 years ago): book about all the concerns of the people that is useful for mankind. What do humans do useful; what we need (food/air/water). In second part, he describes what is opposite of that is useful: called. Honest for cicero is something that is beautiful, has no practical function; not useful for anything.
